Our Story

I started Lalen with my husband in 2005 because we wanted to bring an affordable, quality Turkish towel to Australia the whole family could enjoy. 

To us this is more than just a towel, we are committed to creating high quality towels at a fair price, with service that is sincere - because we know this matters to you too.

The beginning.

After a year of trying and testing thousands of products, we were never 100% happy with the towels we imported. We realised that we could do better than just putting our labels on the current towels that we purchased off the shelf from our various suppliers. We had the same products as every other Turkish towel company. With Turkish heritage at our heart, it was time to do something different.

The difference.

We set out to reinvent an everyday item, often taken for granted. On our journey to create a better towel, we discovered the value of tried and true, traditional methods and the importance of quality materials. 

The better towel.

The result was lightweight towels that are the perfect balance of softness, absorbency and durability. Each towel is hand crafted by a Turkish family of third generation weavers in a traditional workshop, using the highest quality fibres.

We hope you'll love our towels as much as we do!

  • OUR PASSION

    We realised that we needed to be involved in the process from beginning to end to create truly unique Turkish towels.

  • AUSTRALIAN DESIGN

    From our home in Burleigh Heads, my local designer husband and I redesigned the traditional Turkish towel.

  • CRAFTED IN TURKEY

    Lalen towels are woven in a small, family-owned and run workshop in the stunning Aegean region of Turkey.

  • OUR DIFFERENCE

    We know what makes a great towel. Rather than countless choices, we have four useful sizes and four beautiful colours.